MAGIC MIND

PREVIOUS PROJECT

YEAR

2020-present

PROJECT

magic mind

Disciplines

art direction

paid + organic digital creative strategy

FIELD MARKETING DISPLAY DESIGN

retail display design

photography direction & styling

digital communication strategy (email+ social)

Project

Magic Mind approached me ahead of their 2020 launch to help bring their brand to life digitally. What began as digital brand support evolved into a long-term creative partnership spanning print design, art direction, and marketing creative direction. Over time, I helped shape the visual and strategic foundation behind their direct-to-consumer growth—now serving over 35,000 daily customers—and their retail expansion into 800+ stores nationwide. The collaboration has been rooted in elevating Magic Mind’s mission through consistent, cohesive, and emotionally resonant creative.

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